Diversity of view points. Cultural Influences that affect buying behavior Values, beliefs, preferences, and tastes. Indirect competiton is comprised of substitute products, as well as all other firms fighting for consumers buying power.
Technology leadership, control of resources, and buyer-switching costs D: Name any two economic external factors. Plan and control message, large geographical reach, permanent record, minimize distortion, avoid immediate interaction, control emotions D: Federal Food and Drug Act Prhobits adulteration and misbranding of food and drugs involved in interstate commerce.
Survey Method Research Asking questions to get information on attitudes, motives, and opinions. Age, Race, Gender Changing Values: Concentrated marketing is a strategy which targets very defined and specific segments of the consumer population.
Promotional effort is directed towards market channels rather than final users to push product through channels to users. When audience will be neutral or positive to message Indirect: Products that varry high price tag or high level of risk to those making the decision buying a house.
Technology leadership, control of resources, and buyer-switching costs D: Environmental Scanning Collecting information about external marketing environment Competitive, Social-Cultural- Technological, Political-legal, and economic to identify and interpret potential trends.
Product's sales start to decline because of change in consumers choices, or obsoletion of product. Usually using IMC to create unified message.
Protective Packaging and Handling: Immediate consumer response, attracts attention and creates awareness, easy measurement of results, short-term sales increases D: Sometimes more efficient, less expensive, and less time-consumbing than direct channels. Horizontal and Vertical Channel Conflict Horizontal: Designed to provide a way to return product to user.
Stabalize fluctuation of sales that occur as current events or season change and interest wane. Age, Race, Gender Changing Values: Leads to new products and improvements on existing products.
Divides populations according to personality traits, lifestyle, and buyer motives. What type of data does qualitative forecasting provide? Plan and control message, large geographical reach, permanent record, minimize distortion, avoid immediate interaction, control emotions D: Protective Packaging and Handling: How to resolve conflict Proactive management, communication, Openness, Research, Flexibility, Fair Play, Alliance Knowledge Management Managements ability to uncovering hidden information and making it available.
Combines individual, regional, and national sales estimates. Noise and distractions, Competing messages, Filters Email spam detectorsChannel breakdowns Lost textsMark is a pharmaceutical rep for Merck. Between channel members at teh same level Vertical: What are External Barriers to communication?
Provide product information to potential customers by advertisements in print, broadcasting, software etc. Definition of Primary Research Research carried out by the company itself, collected specifically for the problem at hand. Easy to overuse, privacy and security risks and concerns, productiviy concerns.
Survey Method Research Asking questions to get information on attitudes, motives, and opinions. What are the 3 steps in the writing process and the components of each? Establishing a company message, selecting methods to convey the message, reaching your customers, and securing sales.
Companies usually try to differentiate or redesign their products.Objective Assessment preparation for MKC1. Information comes from key study aids at the end of required chapters, marketing minutes, power points, and webinars.
I. Mkc1 Study Guide. Topics: Marketing, Pricing, Marketing plan Pages: 36 ( words) Published: August 10, 1. How does cultural diversity affect marketing? A. By defining what is right and what is wrong in marketing B. By requiring tailored marketing strategies C. By creating a need for a new marketing technologies.
Wgu Mkc1 Objective Assessment Test Questions Document for Wgu Mkc1 Objective Assessment Test Questions is available in various format such as PDF, DOC and ePUB which you can directly download. Mkc1 Study Guide Essay Words | 33 Pages. 1. How does cultural diversity affect marketing?
A. By defining what is right and what is wrong in marketing B. It consists of 25 multiple choice questions worth 6 points each.
There are 7 essay questions, 6 worth 15 points and 1 worth 10 points. Be sure to save and save often while you are.
Questions for MKC1 The Marketing Mix. Find Study Resources. Main Menu; by School; by Subject. Course Study Guides. by Book. Literature Study Guides Infographics.
Get Instant Tutoring Help Earn by Contributing. Mkc1 Study Guide. 2 pages. Study questions for place strategy Study Questions for Promotion Strategy Western Governors 38%(8). Asking questions to get information on attitudes, motives, and opinions.
Includes Telephone Interviews, Personal Interviews, Focus Groups, Mail Surveys, Fax Surveys, and Internet-Based Methods (Online Surveys, etc).Download